Syeda Feriel R. Ali is the Managing Director and Chief Executive officer of the Company Since last five years. She has played a pivotal role in the turn around of the company, making it a profitable venture by gradually wiping off the accumulated losses through her good business acumen. Ms. Feriel is well traveled and has a rich experience in Marketing to her credit. She has been instrumental in negotiating and finalizing material contracts for the Company With major public and private limited companies.
Ms. Feriel started her career by joining Wazir Ali Industries (one of the oldest of the Ali Group) as a Management Trainee in Sept 1993 soon after graduating in Economics from the Karachi University. She Moved upwards, became as ABM and eventually a Brand Manager. In 1996 she resigned from Wazir Ali Industries Ltd and joined a sister concern Zulfeqar Industries Ltd which was engaged in Home & Personal Care business. Here she took over the well-known company brand of Soap – Capri. Her result-oriented approach toward business took her to the position of Operations Director.
She took over as Managing Director of the Company in 1999 when the company was facing a “Difficult” to survive situation. But it was her bold and timely decision-making power and her foreseeing ability, which worked to diminish the losses. She finally turned around the Company with her successful team and in the 2002 – 2003 recorded the highest ever Profit in the company’s history. This profitability is being sustained with every passing year showing a healthy level of Growth. Under her able leadership the company is now poised for exponential growth.